The European demand for high quality brands and business concepts is in continuous growth: following current market trends retail operators (including shopping centers traders, potential investors and partners) ask WR Consulting for franchise chains ready to enter higher potential markets.

The WRC offers full assistance to retail chains interested in expanding overseas, from location researching to recruiting suitable partners or master franchisees. Our specialists combine well-established relations with main European shopping centers promoters and the ability to carry out locally all retail management activities through outsourcing.

Services: 

• Estimating market potential, focusing on the target sector
• Feasibility study
• Expansion planning (location strategy and business plan)
• Start up (company's formula, personnel selection and management, administration, accountability, banks, stores fittings & furniture suppliers, logistics...)
• Network planning according to investment potential and development strategy
• Recruiting and selection of partners and master franchisees
• Researching and selection of locations in shopping malls, city centers and other prime venues
• Promoting the franchise formula to shopping and galleries centers promoters
• Evaluating acquisition opportunities in operating shopping centers.
• Store evaluation: estimating potential turnover for the first operating year of new stores based on microeconomic data evaluation and format features
• Assisting acquisitions